The understanding which employees have of their company and its brands is critical for retention and recruitment. To tell them so is one thing. To convince them is another. To make them live it is the holy grail. While hard and soft skills can be taught, the true depth of attributes that form a brand or company are often imprecise, inflated or sometimes non-existent. Long before others created dedicated agencies, our members have practiced it. Because we take the pulse of business owners and know what hurts. We use brand-building techniques and engage in analysis, surveys, workshops and interviews to determine authentic content, specific language and the best means of penetration. And as attributes need to be experienced, we device a top down approach, train the enablers, engage in alignment practice across departments and manage all communication tasks to believe and remember. “It was the best decision of my life to join this company” … if your employees say this, you don’t need us. But don’t bet on the value they attribute when you leave the room.

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Employer Branding is not a passing fashion. The performance of a brand is directly linked to employee performance. To say hello is not enough.

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