hoogo

The project

The creators of DIRT DEVIL and SEVERIN FLOORCARE have recognized the need for sustainable and smart vacuum cleaners in German quality. The start-up uses its 70 years of experience in the field of floor care in the development and product design of cleaning devices and combines state-of-the-art technology with easy handling and innovations. This expertise and the resulting product range will be launched internationally as a new product brand.

The Challenge

How does a new vacuum cleaner brand have to communicate so that it stands out in the highly competitive floor care market – and above all gets into the relevant set of trading partners and end consumers? Starting with the naming, the packaging, e-commerce and B2C communication, husare sets milestones in brand development and market launch.

Strategy: Welcome to the hoogo.world! With the product brand hoogo, husare opens up the pure world of cleaning for the B2B/B2C target group in all beneficial facets and thus makes people literally shine in a target group-oriented manner. And that can be experienced in all online and offline media. With a low six-figure marketing budget, husare strategically builds brand awareness in classic and digital measures and continuously increases product sales.

The Solution

Holistic strategy and implementation concept including operational handling by husare. What was designed on the blank sheet of paper developed into market maturity within a very short time. The eCommerce solution was developed and implemented by our partner agency onacy on a Shopware basis. Brand, communication, storytelling, SEO, performance and online marketing by husare. Of course, the “classic” plays a major role here: POS concept, attractive packaging and the placement of the brand and the products in consumer media, specialist media and daily and weekly newspapers. In short: complete marketing with one team!

The Result

Discover hoogo.world on Instagram, Facebook and Youtube.