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VIVACOM’s management set up a new company code of ethics. The code of ethics had to be popularised among the employees, for them to adopt the new rules and to observe them in the working process.
To provoke employees’ interest and to spur them to read the code of ethics. To overpower employees’ natural resistance to the introduction and observation of rules. To present a difficult-to-read text in an intriguing way to provoke employees’ interest and make them read the details.
We proposed to communicate the code of ethics through posters in VIVACOM office, because this is the easier way for the message to reach the employees, by using visualization and key points. We proposed to communicate only five of the most important points of the code of ethics: conflicts of interest, gifts and entertainment, duty of loyalty, political activities, bribe and anti-corruption practices. We created posters presenting those points using slogans in an amusing and catching the attention manner.
The posters hung in the foyer and on the office walls. Some of the posters were printed in a large format and hung on the larger walls. The posters are already present in VIVACOM intranet site e-mocia. The campaign won the first prize in the category of “Realized projects” of the annual creative contest C3 – CommWorld Creative Challenge, organised by the international marketing communication network CommWorld.