VIVACOM’s management set up Top 10 rules for online behavior. These rules had to be popularised among the employees
To provoke employees’ interest to read and observe the rules for online behavior and to make the serious text look attractive and funny.
Every one of the top 10 rules for online behavior was communicated and illustrated via an appropriate reference to a story or a movie. We used the cursor as a popular reference to the online space
A very positive response from Vivacom’s employees. The campaign won a prize in the category of “Realized projects” of the annual creative contest C3 – CommWorld Creative Challenge, organized by the international marketing communication network CommWorld.