Varioprint
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Value proposition & key messaging
The project
Varioprint AG produces advanced, high-performing printed circuit boards for B2B customers from sectors such as medical technology, industry, and telecommunications. Die Botschafter developed relevant and differentiated messaging as basis for effective communication.
The Challenge
to translate Varioprint’s top performance and expertise into an enhanced positioning and marketing.
The Solution
create customer-relevant messaging as the basis for inbound marketing and lead generation activities. “Powering your Performance” is the new claim; translated for employer branding as “Powering your Career”. The appropriate imagery of high-performance sports visually reinforces this message. After reformulating the value proposition, we started applying it step by step in communications and marketing efforts.
The Result
the value proposition is a relevant, understandable, credible, and activating message for customers that puts the end application at the center and strengthens Varioprint as a reliable “enabler”. An important foundation has been laid for further communicative measures that will contribute to Varioprint’s commercial excellence.
These people can tell you more
Head of Strategy 
