City of Wil

The city of Wil is pursuing dozens of infrastructure projects that are ultimately all connected. In addition to project-based communication, Die Botschafter developed an overarching communication approach that shows that the whole is more than the sum of its parts.
Country: SwitzerlandAgency:Die BotschafterClient: City of Wil

Get to know the full case, details and more

scroll down

The whole is more than the sum of its parts – umbrella communication

The project

In the city of Wil, over the next 15 to 20 years, a multitude of infrastructure projects and urban planning revisions are scheduled. Given the direct interdependencies between these projects and their alignment with overarching strategies, Die Botschafter, in collaboration with the City Council, have developed an overarching comprehensive system that brings together all projects under the umbrella of “Wil Vivendo.”

The Challenge

The measures of Wil Vivendo are complex, interdependent, and linked to other developments. The challenge was to clearly illustrate the connections to the residents of Wil and explain the system to them in a simple manner. To achieve this, it was necessary to first capture their attention for Wil Vivendo and engage in a dialogue with them.

The Solution

In the information phase, the projects were explained to the population through the website, explanatory videos, and A3 flyers. The flyers condense the “why” and the “what.” To emphasize the connection of all projects within the overall system, the design of the flyers was coordinated with a sketch-based approach and color coding. The informational flyers provide orientation and empower the population to engage with the projects and participate in the process. Specific projects have their own information events and participation procedures. Through the digital participation platform at, wishes and needs can be expressed, as well as suggestions and proposals.

The Result

Thanks to targeted communication tailored to the audience and the dialogue process regarding “Wil Vivendo – Mobility,” the key projects have, for the most part, received a positive response. Criticisms and suggestions can be directly incorporated into the projects. Consensus on the goals and purpose of the overall system is important for evaluating individual projects. The first public referendum on a specific project within “Wil Vivendo – Mobility” is scheduled for 2024. By then, the aim is for the population to recognize the relevance of the projects and develop a sense of confidence in voting for the right choices.