Susanne Hartinger – Rauhnächte Workbook and Gift Box

Country: AustriaAgency:HartingerClient: Susanne Hartinger

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The project

As a systematic coach for personal development, Susanne Hartinger draws not only on her personal experience, but also on her expertise as CEO of an advertising agency, president of an international agency network, mom and lecturer. With her expertise, experience and empathy, she accompanies people in order to develop their full potential and helps them find clarity about their role, their position and their own desires.

The Challenge

The requirement for the Rauhnächte Workbook and the accompanying gift box was to create clarity and orientation. For all those who want to use the time between Christmas and Epiphany to close the old year and start well into the new.

The Solution

Clear typographic hierarchies, a highcontrast color design and an understandable guidance system with organic arrows and lines lead the reader in an intuitive way through the book and the Rauhnächte.
A high-quality gift box was designed to match the book. It contains everything readers need for perfect company through the Rauhnächte: from stationery to affirmation cards and bookmarks.

The Result

The Rauhnächte Workbook contains not only valuable thoughts and impulses from Susanne Hartinger, but also offers enough space for self-reflection to work on questions and tasks directly in the book. The distribution of the Rauhnächte Workbook took place mainly via social media and a landing page set up for this purpose.