Hartinger Christmas Mailing
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The Christmas mailing was targeted to all our external stakeholders, such as clients, partners as well as suppliers. This personal mailing was our way to thank people for the cooperation, emphasize the advantages of the CommUnity International network and give them something to remember us in the pre-Christmas season.
The Challenge
In 2022, we were embarking on our Christmas journey for the third time. This year we asked ourselves: What is needed for a merry Christmas? The answer we found is: confidence. Christmas brings light into the darkness. Gives joy and confidence. That makes Christmas the most beautiful celebration of the year.
The Solution
We asked the people of our partner agencies what confidence means to them. The answers are as different as they are touching. From small moments to big stories. From personal experiences to global challenges. Anecdotes that fill us with renewed courage, confidence and gratitude.
The Result
The anecdotes accompanied us day by day through a virtual advent calendar and via social media. In addition, we created a high-quality booklet with individual illustrations to the stories of confidence. The mailing was sent as a Christmas gift to our customers, partners and suppliers.