Sofia Ring Mall organized a Moto Expo – an exhibition of all motorcycle manufacturers and importers in Bulgaria.
Generally, similar events of that scale are annual, well established, well organised, and have significant budgets. The exhibits are world-class. The challenge for us as a PR agency was to make the Moto Expo attractive to the media and visitors without creating costs to the client
The agency suggested as a partner the Ministry of Economy and Energy and involved the Ministry in the event. The Deputy Minister of Economy opened the event and had a speech. We also invited Assen Blatechki – a famous actor, influencer and a keen motorbike rider.
Due to the high interest, the expo was extended by 4 additional days. Our client reported a strong increase in foot flow during the expo. The Moto Expo has received huge media coverage – over 160 publications in one month, including www.dir.bg, www.vesti.bg, www.btv.bg, www.offnews.bg, all specialized print and online media. A well-known radio station – Radio Energy broadcast a reportage dedicated to the expo