Product is hero.
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Product with character
To create a campaign that convinces people all over the world to use Kikkoman Soy Sauce for more than just
The challenge was to reach new, young target groups and convince people who are used to adding soy sauce
only to Asian dishes that there are more ways to spice up food with Kikkoman soy sauce than they have known
Kikkoman is the epitome of Japanese soy sauce. Anime is the epitome of Japanese pop culture. This mix is the
perfect result for our communication idea. With a lot of passion and attention to detail, we have developed an
anime-style super hero based on the iconic Kikkoman soy sauce bottle: Sensei Kikk. He ventures into the
kitchens of the world in five anime-style adventures and gives traditional local food a whole new kick.
The quick-witted fighter for good taste also has hundreds of thousands of fans on Facebook and Instagram.
The campaign website also impresses with lots of animation and playfulness. By scrolling past, you can find
out everything you need to know about the original Kikkoman soy sauce and get inspiration for your next
kitchen battle. Good taste always wins!