Enter the city jungle.
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PFEFFI — it’s crystal clear!
To advertise and create awareness for a new product as part of the launch campaign.
The challenge was to create convincing launch campaign and brand positioning that overshadows the
Minimalist, clear, edgy and absolutely yummy. PFEFFI is a self-confident brand. This confidence also applies to
the lifestyle of our target group: you have experienced a lot together and you know exactly what you want: the
original, where everything is just right: taste, character and style! This attitude is also the definition of
PFEFFI’s brand personality: it is your self-confident companion through the nightlife.
Welcome to our young, urban brand world: with motifs that were shot spontaneously. A rough, partly colored,
partly black and white photo style that uses the characteristic PFEFFI green as a signiture color. Headline typo
in neon-style and short copies. This independent and self-confident look and feel draws everyone into a wild
adventure in the big city jungle.