Welcome to taste! – the #1 food &
beverage agency in Germany.
Country: GermanyEstablished: 1992Employees: 90

Get to know the agency,
details and more

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The boss in charge

Lukas Dudek
Lukas Dudek
Lukas Dudek Partner & CEO taste!

In 1992 we founded taste and turned our personal passion for food and beverages into our profession. Since
that day we have consistently positioned ourselves as the brand agency for food and beverages. We love
asking the right questions and being asked good questions. We love finding the answers with experience and
enthusiasm. Strategically and creatively. Because we love food.

Food and beverages are part of our daily lives. The huge interest in food products is the reason for the huge
number of often interchangeable offers. That’s where we start. With our deep knowledge of the subtleties of
the food and beverage market we create differentiating brand concepts and personalities with a holistic
approach. From extensive analysis to strategic positioning and outstanding designs we deliver all facets of
creative brand staging in all classical and digital media. More than that, we offer delicious and compelling
content production. Our aim is to enhance the appetite appeal. Which is why we are called taste, the food &
beverage specialists.

Our recent work

Our services

A successful strategy is the lever companies have when they’re able to connect the sum total of complex information to a precise plan. Want to know how we do it?
Businesses advance when their brands are welcomed by consumers. That’s the art which we perform.
Online Marketing
Online marketing is a crucial element of strategy for the success of any business. We make sure your strategies are fresh, current, and successful.
What was once the name of an inspiring global industry is losing its lustre. Today it is more misunderstood than liked. But not by us because we’re passionate about it.
Brand Activation
Awareness is great. Activation is better. Interaction is King. We create complete brand experiences.
Website development
The key to a good website sits with the development team and their ability to make sure that all online roads lead somewhere meaningful.
What’s Google without SEO? It’s a complicated art, but our team will make sure your business embraces its keywords and ranks at the top of search pages.
lluminate your brands or projects through personal engagement and with authenticity.
The potential your package has to attract and retain your customers is only rivalled by the value of your employees as brand ambassadors.
Photography is not about holding a lens in front of a person or an object.
Catching the eye quickly, keep viewers glued emotionally, tailor content specifically and ask for action immediately … that’s our simple video philosophy.
Some say that Public Relations can be more powerful than advertising. But that depends on who manages it and what your objectives are.
Fairs are the ejector seats of marketing. When all competitors are in the same place, at the same time, talking the same game, how do you emerge as the hero?
We call our managers for large- and small-scale events: Invent Managers. Because that is their speciality.
We prefer to spell Media like this: Midea. For us the context of the message is almost as important as the numbers or the KPIs.
Media plans are a human masterpiece that you can hang on your office wall … when our signature is on it.