Lamb Weston

Country: GermanyAgency:HUSAREClient: Lamb Weston

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Seeing possibilities in potatoes

The Challenge

Generating stronger recognition, brand awareness & sales in Steak and Burger restaurants across Germany for one of the largest manufactureres of frozen potatoe products.

The Solution

Praising deep fried delicacies with interesting insights into sustained production, inspiring recipies and authentic stories about creative restaurants and Food-Truck owners.

The Result

Putting french fries into the limelight with its own magazine entitled „Ode an die Fritten“ (ode to fries)