Seeing possibilities in potatoes
The Challenge
Generating stronger recognition, brand awareness & sales in Steak and Burger restaurants across Germany for one of the largest manufactureres of frozen potatoe products.
The Solution
Praising deep fried delicacies with interesting insights into sustained production, inspiring recipies and authentic stories about creative restaurants and Food-Truck owners.
The Result
Putting french fries into the limelight with its own magazine entitled „Ode an die Fritten“ (ode to fries)