Kikkoman -
More Kikk for Asia.

A kikking range of taste: apart from the legendary soy sauce, Kikkoman also offers teriyaki sauces. In "More Kikk für Asia" the cooks dance their way through the kitchen with the teriyaki sauces and show how to give food more kikk with the Kikkoman teriyaki sauces.

Country: GermanyAgency:TASTE!Client: Kikkoman

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Services

VIDEODigitalMEDIA PLANNINGSocial Media ContentContent

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3 Flavors. 1 Story.
Lots of content.

The project

To advertise and create awareness for a new product range of Kikkoman as part of the launch campaign.

The Challenge

The challenge was to create a convincing launch campaign for the Kikkoman teriyaki sauces.

The Solution

Content is king: After we made a groovy film for Kikkoman soy sauce, the cooks now also dance their way
through the kitchen with the teriyaki sauces. Cool moves meet contemporary culinary art. In the same style,
with the same team and with consistently extended content for social media, the campaign idea is continued
across the product range.

The Result

3 Flavors. 1 Story. Lots of content. “More Kikk für Asia” aired on TV channels of the Sat1-ProSieben family
during prime time. And of course 24/7 on YouTube and other digital channels. At the POS, a recipe booklet also
stimulates the appetite for the Kikkoman teriyaki sauces.