Kastner & Öhler - Greenspiraton

Kastner & Öhler sees itself as the premium fashion sales channel in southern Austria. The fashion retailer wants to be the „meeting point for style-conscious people in southern Austria“ and has found the brand core value of „inspiration“ for itself.
Country: AustriaAgency:HartingerClient: Kastner & Öhler

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The project

This year, Kastner & Öhler wanted to give the topic of sustainability in the fashion industry an appropriate stage.

The Challenge

The main goal of the one-month multichannel campaign was to make visible what Kastner & Öhler has already achieved in the field of sustainability, to address one of the most challenging issues of our time with educational content and critical discourse as well as making green choices easier for customers.

The Solution

“Greenspiration” is the result of combining the brand’s core value of “inspiration” with the topic of sustainability. A catchy term, combined with timeless visuals, fashionably staged with lots of green encompasses all product ranges from fashion to beauty, home and toys.

The Result

The Austrian-wide campaign including live talks with leading experts on the subject shed a critical light on the subject and sparked a lively discourse in the community. The Kastner & Öhler website acted as a hub for sustainable brands, curated tips and advice.