Kastner & Öhler - Farbenfrech
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The project
A multichannel campaign for the spring/summer 2022 collection of the fashion retailer Kastner & Öhler.
The Challenge
The central goal of this Austrian-wide multichannel campaign was to radiate a sign of joie de vivre, the scent of spring, and a wink to the future. These communication goals resulted into this year’s seasonal campaign theme: FARBENFRECH, which is a combination of the terms colors and cheeky in German.
The Solution
True to the motto “Keep it simple”, we mainly focused on colorful outfits and backgrounds as well as on models with cheeky facial expressions and gestures. The selected models embodied sass and lightness in their facial expressions and lively poses. In post-production, we added complementary colored filter areas to the photo and video footage to give the subjects even more boldness and cheekiness. We also used it to create an element that is ideal to use in video and animation sequences.
The Result
The 360° campaign was implemented throughout all departments of Kastner & Öhler – from the women’s, men’s and children’s fashion departments to the toys department as well as the homeware department.
