Idyllically situated at the foot of Lichtenstein Castle in Honau lies the Hotel Forellenhof Rössle. The family business catches trout right outside their front door; more love for nature and home is almost impossible. An independent, regional delicatessen has now been created for the star of the fish farm.
Country: GermanyAgency:Die KavallerieClient: Forellenhof Rössle

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The project

Our task is the development of the naming and logo, as well
as the packaging for the diverse regional products and the corporate design.

The Challenge

The store should establish itself as an independent, regional delicatessen
and yet not lose touch with the Forellenhof’s superior brand and the
already strong positions of the trout farm and hotel.

The Solution

The dotted skin of the trout flows throughout the design language as
the main element – almost all products, logos and visuals incorporate
this inspiration. The modern design and relaxed tonality combined
with retro influences make for a fresh look; at the same time,
they pay homage to the long-standing tradition.

The Result

Our fresh design manages the balancing act between tradition and
modernity. Sustainable packaging, banners and flyers successfully
position the new brand. Thus, a place for regional products and
local produce is created, which attracts regular customers and tourists alike.