FH Campus02 – Wo aus Wissen können wird!
Get to know the full case, details and more
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The project
The aim oft he project was to establish FH CAMPUS 02 in the minds of the target group by means of a campaign idea that is effective for a long period of time.
The Challenge
Our task was to convey the three major pillars of FH CAMPUS 02 by a multichannel campaign:
- the proximity to economy
- the high practical relevance
- the high practical relevance
- FH CAMPUS 02 as the place to be for higher education
The Solution
We developed a campaign consisting of two central elements:a catchy slogan that is immediately associated with FH CAMPUS 02, and an eye-catching visual language that visually clarifies the message and is universally applicable.
The Result
WO AUS WISSEN KÖNNEN WIRD!
(English: WHERE KNOWLEDGE TURNS INTO SKILLS!) – the slogan puts the focus on practical relevance and distinguishes FH CAMPUS 02 from other study institutions.
In the visual language, we use the color yellow – the corporate color of FH CAMPUS 02. For this, we immerse not only the main characters of the subjects in a fresh yellow, but also objects around them.