Daisy tech – Communication campaign
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The project
The National Revenue Agency introduced the H-18 regulation, according to which all VAT-registered company cash registers were to be replaced by new fiscal devices by March 31, 2019.
The Challenge
Get consumers to get to know and purchase fiscal devices from Daisy Tech within a month and a half, competing with other well-established brands and products.
The Solution
We have designed, organised, and implemented a campaign to showcase the way Daisy Tech Compact cash registers work, focusing on video content with practical value for the customer. The video format addresses the problems and showed the advantages of our client’s products – big screen, visible numbers and letters, compact and portable model, working in weather conditions from -40 to +40 degrees, strong battery, etc.
The Result
The results have exceeded expectations – in the last three weeks of the campaign, Daisy Tech introduced a 7-days working week, requiring their offices to work also on weekends to meet the very high demand from end customers. Over 60 dedicated publications, most of them with video content in more than 40 print and online media. One of the national televisions had a dedicated reportage free of charge.
These people can tell you more
Account Director 
PR Manager 
