ZSSK – Slovak Railway company


ZSSK – Slovak Railway company is the national train service, which operates more than 95% of Slovak trains. Unfortunatelly, even though they are slowly getting better the image of the company is not very positive and people have reservations when it comes to travelling by train. We embarked on creating an image campaign with the popular Slovak music group – S Hudbou Vesmírnou. The main medium was a music video with catchy lyrics about the great fun and relaxation people can enjoy when travelling by train. This video became the 2nd most popular song in Youtube trends in Slovakia for several weeks and has critical in iproving the bad image of the national railway company.