This client, La Continentale was first created in 1971 as an automotive concessionaire for Renault and Dacia. As of this year, La Continentale decided to re-establish and re-brand itself by bringing in and reselling the top FCA automobile brands; Jeep, Alfa Romeo, and Fiat. La Continentale has two distribution sites. The first is located near Abdelmoumen and the second is on Zerktouni. Both showrooms are located in the heart of the city of Casablanca.