COOP Jednota is a Slovak retail chain with more than 2000 shops all over Slovakia. It is also a brand with the best liked TV commercials in the country. We created the concept “Shepherds” in 2008; since then it has become the most successful long-term campaign. It was instrumental in creating the image of COOP Jednota as a Slovak traditional grocery with fresh and healthy products. It achieved outstanding, communication results and every campaign exceeded its benchmarks. People love the concept and look forward to every new commercial.