Adama is an innovative company competing in the agriculture industry, and they needed to let the world experience their likability. We were happy to drive their brand perception change: from hard selling to emotions.
![SUMMER MEETUP, 25 – 26 June](https://community-international.com/wp-content/uploads/2020/06/summer-meetup-communityinternational-all-390x250.jpg)
Adama is an innovative company competing in the agriculture industry, and they needed to let the world experience their likability. We were happy to drive their brand perception change: from hard selling to emotions.