Fondazione Banca

Fondazione Banca degli Occhi is a research and development organization that treats eye diseases and improves eye transplantation techniques. For more than 10 years the Fondazione organizes a fundraising called “Vino per la Ricerca” (Wine for Research) selling selected wine bottles in limited edition. The money collected funds medical research on eye diseases.
Category: PromotionsAward: First prize for packaging and styleCountry: ItalyAgency: Linkness | TrattiClient: Fondazione Banca degli Occhi

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The project

Since several years we’ve created the label design of the special packagings of Santa Lucia wine, limited edition. It is a high-quality blend of Cabernet and Merlot produced by Maculan di Breganze (Vicenza) winery. This wine supports the research about the cure of eye disease.

The Challenge

For the 10th edition we needed an innovative solution with greater visual impact than in previous years.

The Solution

We involved a venetian painter named Maurizio Trentin, who is worldwide famous for his portraits of politicians. He gifted a painting of a beautiful girl during harvest time. With this we created a beautiful wooden box for the wine bottle that emphasized the original art.

The Result

Our work has helped to support the Banca degli occhi del Veneto Foundation in research on eye diseases. In these 10 years over € 300,000 have been collected thanks to the solidarity wine Santa Lucia.