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Bigger than Life
taste! was asked to create a new key visual for Meckatzer Löwenbräu.
The positioniong of Meckatzer Löwenbräu led to controversial discussions internally as other market participants were fighting for consumer attention with a similar strategic positioning. Could Meckatzer Löwenbräu reinstall its competitivity by occupying the Allgäu position?
taste! restaged the brand as owning the Allgäu. We employed the regional atmosphere (small village, protected in the valley, set in the glorious Allgäu surroundings) and succeeded to create a proprietary style in content and design. The brand was refilled with relevant emotions.
Together with the photographer Michael Schnabel taste! was awarded in the category of landscape photography.