More than 10.000 submissions by photographers from all over the world are received but only 480 pages exist to display selected works. Taste! Together with photographer Michael Schnabel created the new key visual for Meckatzer (a renowned Allgäu-based brewery); this was awarded in the category landscape photography.
Category: Landscape/ AD Photography WorldwideAward: One of 200 WorldwideCountry: GermanyAgency: TASTE!

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Bigger than Life

The project

taste! was asked to create a new key visual for Meckatzer Löwenbräu.

The Challenge

The positioniong of Meckatzer Löwenbräu led to controversial discussions internally as other market participants were fighting for consumer attention with a similar strategic positioning. Could Meckatzer Löwenbräu reinstall its competitivity by occupying the Allgäu position?

The Solution

taste! restaged the brand as owning the Allgäu. We employed the regional atmosphere (small village, protected in the valley, set in the glorious Allgäu surroundings) and succeeded to create a proprietary style in content and design. The brand was refilled with relevant emotions.

The Result

Together with the photographer Michael Schnabel taste! was awarded in the category of landscape photography.