Brand Identity- Excellence in Brand Strategy & Creation
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real-TiP in a new appearance
To benefit from the increasing consumer demand for own brands, Real needed to change the TiP brand image.
Sales of the TiP brand stagnated during the last decade. TiP did not participate in the Private Label boom. A packaging relaunch had to fundamentally modernize the brand, increase its recognition, and significantly enhance the appetite appeal of the food products.
The TiP packaging was imbued with an image of a “trustworthy basic range” thus leaving behind its historical establishment as a “superficially cheap” range.
The TiP products show off in a new puristic and attention grabbing design. The new look conveys quality and at the same time affordability.