GERMAN DESIGN AWARD
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More than herbal lemonade
To celebrate the brand’s 60th anniversary the cult drink launched a new range of products. With Almdudler Organic the brand wanted to enter the young bars scene. The iconic couple is staged in an artisanal line drawing. The idea was to combine haptics, product, design and target group to yield synergies that created an exciting as well as expressive range: Almdudler Organic.
Recent market research showed that Almdudler’s consumer longed for more variety and were open for new flavour experiences.
A young, fresh and eye-catching design that complemented the range and made them “scene-compatible”. The iconic couple was retained as a characteristic brand element but modernized via an artisanal line drawing. The combination of simplicity, the use of the brand colors and the matt material equipped the product with a unique look and feel.
taste! won the Red Dot Design Award for Almdudler Organic! In 2017 and the German Design Award Special in 2019.