Telly Awards

Forte Village, located in a beautiful corner of Sardinia, has been awarded best resort in the world. Nestled among 50 hectares of beautiful gardens along a white sand beach on the sunny south coast of Sardinia, this luxury resort offers a choice of 5 five-star hotels and 3 four star hotels plus 13 luxury villas with private pools and 21 starred restaurants.
Category: GENERAL — NON-BROADCASTAward: BronzeCountry: Italian client, international audienceAgency: 77 Agency

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#APerfectDay - Forte Village Resort - Interactive Video Experience

The project

We’ve been working on the creative concept, shooting the video experience and implementing the whole experience on the website. On social media, we run a teasing campaign, plus a dedicated editorial plan to engage the audience.

The Challenge

Forte Village is offering a vast set of activities and solutions to its own guests. The best way to make website visitors feel such a great holiday proposal is to make them create their own #PerfectDay thru an interactive branded video content.

The Solution

How? By creating an experience where viewers can decide at the end of each video what to do as next, in order to compose a day – out of the several possible video options.

The Result

Strong website metrics in terms of the Time Spent on Site, as well as low Bounce Rates and high engagement with the creative experience