The project

Every year, Vetropack is looking for sophisticated and fresh idea for direct mailings in order to remind clients and partners of Vetropack’s expertise in sustainable and high-quality glass packaging.

The Challenge

In this specific case, Vetropack’s initial idea of cooperating with a natural cosmetic manufacturer had to be translated into a mailing that highlights Vetropack’s expertise in glass packaging, and at the same time creates true value for the recipients.

The Solution

This led to a rather unusual Christmas mailing in the shape of a recycled beer bottle that was given a new purpose as a soap dispenser with naturally produced soap. The plastic free packaging concept intends to remind Vetropack’s clients of the manifold possibilities of how recycled products can create unexpected “wow-effects”. Adding yet another level of sustainability, the bottle came with a Call to Action on the back, asking for donations for a well-known charity. The “please refill” caption created sustainability in itself, despite the very simple low-budget implementation.

The Result

By picking up the current “retro trend”, the mailing relates on a very emotional level, making the gift a stylish interior item and with that creating true value for the recipients. And since usually a beer bottle comes in a sixpack, we transformed the sixpack into a “onepack” made of recycled cardboard with an illustration of a beer bottle on the front. A fitting coaster accomplishes this unique staging of a soap dispenser, creating a brand experience that manifests Vetropack as the perfect partner for glass packaging in people’s minds.