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For Silversea, we are running the global user acquisition campaigns across channels such as Google and Bing Search, GDN, YouTube, Facebook and Instagram, Programmatic and Native advertising.
The full-funnel omnichannel strategy addressing Top – Mid – Bottom segments, with a wide range of creative formats, placements, and strategies, enabling us to grow the brand volumes YoY while maintaining the cost per acquisition.
The luxury cruising is a very competitive industry, with a high CPA and ever-increasing traffic cost across the channels, due the competing brands going after a smaller subset of the travel industry, with high-value individuals interested in cruising. Targeting growth while maintaining the CPA and ROI mean that continuous improvements on the media and website fronts are critical to deliver on these goals.
We worked with the client to improve their conversion funnel on site by redeveloping the website, and data collection by introduction of a new DMP solution which is linked to the media campaigns, for optimizing the campaigns based on a higher amount of data signals.
The omnichannel dashboards we built link offline sales to digital campaigns, for efficient budget management and optimization based on the full-funnel.
The full-funnel omnichannel strategy addressing Top – Mid – Bottom segments, combined with the new website and a wide range of creative formats and placements, enabled us to grow the brand volumes continuously, while maintaining the cost per acquisition.