Saint-Gobain Ecophon Group

The project

Saint-Gobain Ecophon Group is one of the leading global suppliers of ceiling and wall absorbers. The company has 650 employees, 13 sales units and 30 distributors worldwide. Navigator has developed the group’s brand and communication strategy and has been involved in several concept and product launches over the years.

The Challenge

Saint-Gobain Ecophon Group wanted to elevate their Swedish heritage as part of the brand strategy and to build on that value to support the premium positioning. The group also wanted to claim the position as thought leader in acoustics solutions by promoting their specialization and spreading their knowledge to architects and decision makers.

The Solution

Navigator has developed the group’s new brand and communication strategy and conducted a major re-positioning of the brand bringing out the Swedish heritage. Based on the concept “The Sound of Sweden”, a long line of communication activities has been developed and with the tagline “A sound effect on people” the groups knowledge has been globally spread.

The Result

Saint-Gobain Ecophon Group is today the global thought leader within room acoustics, especially in their focus areas healthcare, office and education. Their brand is closely related to the Swedish heritage and the group has a very strong position as a partner to all target groups worldwide that are looking for a premium brand to implement in all types of quality projects.