From local subcontractor to global strategic partner
ADB SAFEGATE is one of the world’s leading integrators with solutions for safer, more efficient and environmentally friendly aircraft movements. The group has close to 1,200 employees and has delivered solutions to airports in more than 175 countries. Navigator has been working with the company’s communication for many years.
SAFEGATE merged with another of the leading players in the airport industry, ADB. Together they formed the new company ADB SAFEGATE and needed help with both a new brand and communication strategy and to implement the same values in the entire organization. At the same time, they needed to reach out to all their stakeholders and promote the new brand.
Together with ADB’s agency, Navigator created the new brand and communication strategy for the brand. Navigator also developed the internal and external roll-out plan for the new brand and took part in the execution. Navigator has also been involved in changing much of the global marketing material and communication activities.
ADB SAFEGATE today is one of the leading brands in the airport industry with both tower, airfield and gate solutions that are highly recognized worldwide. The company is partner to the world’s top 50 airports and serves more than 2,500 airports in more than 175 countries with its solutions.