Pierres & Marbres
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Creation of a communication concept
To highlight the quality and lasting nature of the Walloon stone, the association Pierres et Marbres de Wallonie opted to call upon Expansion. We, therefore, produced a new advertising communication concept comprising the creation of a slogan, the design of a visual, posters, press releases, and banners. Result: the campaign was very well received by the public and had a positive impact on sales of local stone in Belgium.