Pierres & Marbres
Pierres et Marbres de Wallonie is an organisation that focuses on the promotion of Belgian local stone. It provides quality information on stone and its applications for the general public, architects, contractors, and public authorities.
Country: BelgiumAgency:ExpansionClient: Pierres et Marbres de Wallonie
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Creation of a communication concept
To highlight the quality and lasting nature of the Walloon stone, the association Pierres et Marbres de Wallonie opted to call upon Expansion. We, therefore, produced a new advertising communication concept comprising the creation of a slogan, the design of a visual, posters, press releases, and banners. Result: the campaign was very well received by the public and had a positive impact on sales of local stone in Belgium.