For this project, the client came to us asking to create a private event to announce the new partnership between them and the FCA brand. This meant that we had to create enough buzz and make sure we invited the right people to make an impact and make it known that La Continentale was open for business with a new partner.
The main challenge here was getting people excited about the event and making sure that we got the right people that would communicate about it and get people interested. The other challenge was launching a completely new brand partnership and introducing a new car dealership in the market. And finally, making sure that there was a positive impact and positive talk about the event.
The idea was to make sure the event was held in a sought-after location, somewhere that had had already a buzz and a following behind it. That’s how the choice of “Le Dôme Clandestin” came to life. This was a very hip and chic location that had a good social media following on its own and it had the perfect “luxury” and “expensive” feel that our client was looking to achieve. After the location, we had to look at the invite list that would cause the most commotion and talk about the new partnership. We decided to invite important people in the automotive industry as well as press and most importantly a younger target of influencers that would allow outside viewers to get a sneak peek of the private event. The event took place around quality food and drinks while we made sure to have an exposé of some of the cars that would be sold in the showrooms and a speech introducing the rebranding and new partnership with FCA.
The results were very positive. We got great content and feedback from both the press and influencers and got people talking about the new showrooms located in the heart of the city of Casablanca. Major players in the industry were present and were able to learn about this new partnership launch. We were able to generate traffic inside the showrooms through content from the influencers and word of mouth. All in all, it was a successful launch and the start of a great new partnership.