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For this project, the focus was on creating an animation to introduce the new product/service that INVOLYS is providing. The video animation is to be short and concise to help clients understand the offering. The client also wanted to make sure they could use this video at conferences or presentations as a backup.
The main challenge for this project, was the complexity of the product and service and how to translate that into an easy way of understanding. The other challenge was the technicality that is involved with this product, especially since the client did not want to include a voiceover.
For this project, we needed to do enough research to understand the technicalities of the product and the services that the client provides, as well as understanding the context in which the video animation would be used. We then proceeded to create a simple and clear video including, as much information that we thought would be necessary.
We came up with a less than 2minute video animation that was well understood by the potential clients of Involys and that could also be used and published on other platforms, such as the client’s website and on Youtube.