Les Girandières
Historical leader in the field of student residences, Les Girandières is the counterpart intended for the target of seniors who seek an apartment in residence secure and adapted to their age while maintaining their independence.
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The project
Changing the image of senior residences
In order to capture the attention of a difficult target on the subject of change of residence related to aging, Et Vous has created media adapted to different consumer insights. For example, personalized gazettes at each residence to highlight them; the creation of tools for health workers; a special “Covid” press campaign to confine oneself in residence; Generic Palazzo brochures to present the residences with a higher-end approach; and a campaign for senior’s children. Thanks to this work, the Gazettes have become a best-seller for sales agents helping with prospecting and the support has been readjusted a 3rd time because the sales results were significant
