Pomme de Pain
Pomme de Pain is a fast food chain created in 1980 by three taste enthusiasts wishing to adapt American fast food to French culinary know-how. “La Maison du Sandwich” was then greatly developed in Île-de-France. The brand is now know for its quality products and tasty dishes
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The project
Revitalize a brand in need of notoriety
In order to emerge in an increasingly crowded and aggressive competitive environment, Pomme de Pain called on Et Vous. We therefore carried out campaigns to anchor the fundamentals of the brand while adapting a user-friendly tone and modern, dynamic and different graphics. We have also established a communication plan on social networks by mixing classic post, staggered reels and increasingly present videos. As a result, Pomme de Pain was voted «Best restaurant chain of the year 2022» category Sandwicherie, and one of these videos made more than 15,000 views.
