Jaguar & Land Rover
Jaguar Land Rover is a British automaker with two iconic car brands: Jaguar and Land Rover. These two brands simultaneously launched their club in 2010 : the Jaguar Club and the Land Rover Club.
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The project
Creating a tailor-made customer relationship
All year round, members of jaguar and land rover clubs are invited to exclusive events and experiences. In order to deepen the privileged relationship of members, Et Vous launched two mobile applications dedicated to members. These applications simplify the customer experience at Jaguar & Land Rover but also allow customers to immerse themselves in the world of these two brands. The result is a total of 24,683 active members of the two clubs combined, 155 events and 93% participation in these events.
