Sofia Ring Mall – Ivet Fashion Model Search 2019
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The project
Sofia Ring Mall has positioned itself as a lifestyle destination in a highly competitive market. Alongside, the tenant mix in the brands offered the mall has to offer attractive initiatives to become a fashion spot and bring young people.
The Challenge
To find a way at no cost to our client to organise an event that can simultaneously be attractive for media, bring people traffic to the mall and be with a reputable partner.
The Solution
We contacted the largest and most reputable model agency in the country and proposed a model scouting event.
At no cost, we transformed the same mall into a model scouting spot for the weekend. The corridors were transformed into catwalks and the visitors into potential candidates for glory.
We had a celebrity actress announcing the event on video and social media.
The Result
The event was so successful that we prolonged it with one day. Our client and our partner decided to make it an annual event. We had almost 50 publications in the top lifestyle and fashion media, among which dir.bg, eva.bg, elle.bg, 24chasa.bg, viewsofia.bg, cosmpolitan.bg, glamour.bg, webcafe.bg, etc. Finally, we transformed 3 ordinary girls into supermodels with contracts with an international model agency.
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Account Director 
PR Manager 
