Sofia Ring Mall – Moto expo
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The project
Sofia Ring Mall organized a Moto Expo – an exhibition of all motorcycle manufacturers and importers in Bulgaria.
The Challenge
Generally, similar events of that scale are annual, well established, well organised, and have significant budgets. The exhibits are world-class. The challenge for us as a PR agency was to make the Moto Expo attractive to the media and visitors without creating costs to the client
The Solution
The agency suggested as a partner the Ministry of Economy and Energy and involved the Ministry in the event. The Deputy Minister of Economy opened the event and had a speech. We also invited Assen Blatechki – a famous actor, influencer and a keen motorbike rider.
The Result
Due to the high interest, the expo was extended by 4 additional days. Our client reported a strong increase in foot flow during the expo. The Moto Expo has received huge media coverage – over 160 publications in one month, including www.dir.bg, www.vesti.bg, www.btv.bg, www.offnews.bg, all specialized print and online media. A well-known radio station – Radio Energy broadcast a reportage dedicated to the expo
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Account Director 
PR Manager 
