Sofia Ring Mall – Opening of 5 stores of the LPP chain

Sofia Ring Mall has opened 5 LPP fashion stores simultaneously, including the largest Reserved store and the first Sinsay brand store in the country.

Country: BulgariaAgency:ACTIVE GroupClient: Sofia Ring Mall, Bulgaria

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The project

Sofia Ring Mall has opened 5 LPP fashion stores simultaneously, including the largest Reserved store and the first Sinsay brand store in the country.

The Challenge

To bring together the editors-in-chief of the most influential lifestyle and fashion magazines in the country and engage their interest so that they write about these fashion store openings.

The Solution

We organised an exclusive tour especially for media representatives in the 5 new stores – Reserved, Sinsay, Mohito, House and Crop – where the LPP regional manager presented to the press the philosophy of the new Sinsay brand, the concept of its stores and new collections.

The Result

The media event was a huge success – the editors-in-chief of the most influential fashion magazines in the country (Elle, Glamor, Cosmopolitan, Harper’s Bazaar, Story, Premium Lifestyle) were present, along with 40 other journalists. Strong media coverage followed. The increase in traffic of people in the mall in the first month after the opening reached + 17%!