The Challenge
In line with previous campaigns and 70 years of experience in producing quality medications, Abidi Pharmaceutical Company has intended to intertwine the concept of “Quality” with its corporate name.
The Solution
We have decided to draw more attention to simple quality moments of life. The first phase was launched with the slogan “Let’s Live a Quality Life”. Then, concepts of quality have been promoted in video footage and were boosted on social networks. In the third phase, the campaign has reached its finale with the slogan “Stay with Quality”.
The Result
The Campaign achievements include a total of 4.5 million video views, 5.7 million hashtag impressions and 12k follower growth. In OOH part, the campaign was held for 3 months in 5 major cities including Tehran, Mashhad, Isfahan, Shiraz and Ahvaz.
8 pieces of artwork were exposed on 103 billboards.
Overall, the campaign reached around 10 million visitors
