A wicked brand concept
Our goal wast to create an unmistakable and easy to remember brand concept for a natural soy
wax candle in repurposed wine bottle.
THE ETYMOLOGY OF THE BRAND NAME
1. a strip of porous material up which liquid fuel is drawn by capillary action to the flame in a candle, lamp, or lighter
1. evil or morally wrong.
2. playfully mischievous
“a wicked sense of humour”
synonyms: mischievous, playful, naughty, impish, roguish, arch, rascally, rakish, puckish, waggish, devilish, tricksy, cheeky, raffish, teasing
1. a drinking glass with straight sides and no handle or stem. synonyms: glass, drinking glass
2. an acrobat