Wicked Tumbler

Brand Concept for a Natural Soy Wax Candle in Repurposed Wine Bottle

Services: branding, product identity, copy writing, print and packaging design
Country: HungaryAgency:EVISTAClient: Martely’s Bazaar

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BRANDINGPACKAGING

A wicked brand concept

The project

Our goal wast to create an unmistakable and easy to remember brand concept for a natural soy
wax candle in repurposed wine bottle.

The Result

THE ETYMOLOGY OF THE BRAND NAME

wick
noun
1. a strip of porous material up which liquid fuel is drawn by capillary action to the flame in a candle, lamp, or lighter
wicked
adjective
1. evil or morally wrong.
2. playfully mischievous
“a wicked sense of humour”
synonyms: mischievous, playful, naughty, impish, roguish, arch, rascally, rakish, puckish, waggish, devilish, tricksy, cheeky, raffish, teasing
tumbler
noun
1. a drinking glass with straight sides and no handle or stem. synonyms: glass, drinking glass
2. an acrobat