After several years of successful operation VCC changed their brand name to VCC Live and asked our agency for a complete identity renewal.
The foundation of the corporate identity are dots as a motif and a clean and minimalist logotype. Built on this, a consistent yet even so playful identity includes paper-based office elements, a responsive corporate website, a unique mobile application, an icon set, and several social media pages as well.
Updating an existing identity is always an especially exciting task. Coordinating all new elements, submissively subordinating to communication goals, and combining it all with a breakthrough visual concept, from the smallest pictogram to the colour chart to complex digital surfaces – this was the striking beauty of Vcc Live!
All design elements (technology bases, colours, typography, icons, photos, images and verbal messages) have undergone a complete redefinition and are aligned with a unified brand image. The subtle vector elements represent consistency and fine playfulness, while the consciously designed images add emotional filling.
Shortly after the redesign was launched – by fine-tuning the elements, with every little detail – a consistent, complete contemporary brand image has been created, which is a worthy reflection of VCC Live’s dynamically growing company.