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Strategic marketing for pet product brands in Scandinavia
Vafo Group is one of Europe’s leading premium pet food and product producers. Its most recognised brands include Brit and Carnilove. Grapevine has developed and implemented digital marketing plans for Vafo in Scandinavia since 2018.
Vafo needed to stay top-of-mind with their potential customers and ensure the brands’ tone is distinctive and recognisable across language barriers.
Grapevine took into account the pet legislation and atmosphere of pet-related discussions in the different countries both in content production as well as in daily community management. We implemented multi-channel campaigns and online events (e.g. National Office Dog Day) to enhance brand awareness.
Vafo’s products have become firmly established online among the relevant target groups in Scandinavia.