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Content driven results in B2B marketing
LeasePlan is the world’s largest company concerned with the management and financing of company cars. Grapevine has acted as a digital marketing partner of LeasePlan Finland since 2017.
Creating a clear content strategy for the company’s online channels to introduce LeasePlan as leading service provider for SMEs.
Grapevine implemented targeted multi-channel campaigns, provided expert content (eg. leasing guides, landing pages, articled etc.) to generate leads and increase brand awareness.
LeasePlan online content reaches and engages the right target groups and generates high quality leads for sales. Expert articles rank well in search engines and generate a considerable amount of relevant, organic traffic. Tactical advertising and campaigns support online visibility.