MISKO New Website 

The project

We were asked from the No1 pasta company in Greece, MISKO, to design a site that would evoke the most joyful and fondest feelings, connected to the traditional Greek gatherings around the family table, generating an exceptional desire for mum’s cooking.

The Challenge

Although, MISKO is a Love Brand and a MISKO package can be found in every Greek household, their online image was totally outdated. Moreover, pasta is a commodity item with little differentiation among the competitors, so it was quite difficult to create something unique.

The Solution

So, here we are, proudly introducing to you a mouth-watering site, with content that no other Greek pasta brand could beat, having blogger/chefs’ recipes, diet/eating facts, product photo shooting for more than 50 pasta shapes and more.
A mouth-watering site that stimulates the palate, grows the appetite and awakes the senses!

The Result

The website misko.gr became the main communication tool for every marketing activation and also upgraded the brand image above the competition. Moreover, the average user session duration increased by 30% and the bounce rate decreased by 17%.