Knüsel is a reputed financial advisor that helps its clients with real estate, financial and trustee services for 40 years. Kobalt was selected to help create a more contemporary presentation of the firm. The central task was to redesign and restructure the website to make it more inviting and easier to navigate.
We created new imagery and Corporate Identity highlighting the brands regional image while presenting the firm with “quiet” elegance and trustworthy seriousness. The look and feel which the new logo displayed was then applied to the web design as well as print media. We achieved a contemporary yet elegant appearance without disturbing the clear separation of the diverse services the firm offers.
The redesign of the corporate identity was embraced enthusiastically. We used internal branding techniques to train the firm’s entire team. Simultaneously, an Open Day was created during which the new appearance and the new logo were celebrated. Many old and new customers attended the event and the image transfer was accomplished in record time.